Currently more and more people are spending the time with computer much more than ever, think about 20 years old, only few people knew how to operate with computer. Beside this, the internet network was invented and implied to people’s life about 10 years. Within the short period of 10 years, this sort of media has been developing so fast, in fact I realize that more people has to work with internet network.

Previous as the discussion about social media that gives either company or individuals a lot of opportunities to show their life and present the lifestyle they have. Obviously I am sure the company website is must to have nowadays when company is trying to positioning in market. The website is their media to show company’s style, of course there are more and more social sites such as face book, twitter and linked-in. they are very efficient way and place to show company or individuals. Of course, there is success!!!

 The choice people take that determine the people’s fate; base on the valuable media of internet network, I will take my choice to work with internet. Either the way to do business or show myself in the public, the internet media is the first I certainly choose; however back to the point of choice, I would love to say that opening up an online shop by using social media as the tool of public relation. By doing business via internet network, it is a bit different than regular business such as a physical store open up in mall, instead my choice is operating business via internet. And I have got several tools to utilize for product/service showcase in public; here is my choices and general plan.

1. Register a online shop and get it set up. Register all terms of legal consequence through the sites.
2. Logged back to different social network sites for public the news for e-shop open up.
3. Decorating my e-shop and allocate products, pricing and prepare the terms of shipment.
4. Share different stories about what I am busy for the moment as presenting a lifestyle.
5. Ongoing release the latest new as publishing soft advertisement in social network sites.

As result of all mentioned above, this is just an idea to see how my choice is taking into account, and my choice is focusing on the internet world; as lifestyle I can easily publish notes or stories into webpage, and internet has no barriers of country or culture, even with language.

I believe my choice is the trend of world life, among countries will have to rely on the internet network to connect each other, internet or talking deeper with social media; it will become a very strong powerful tool to show personal life and doing business, people are connection each other close and life is getting easier with it, I choose to dig into this field and spend time on it as enjoy my life as well. Enjoy life while is doing business via social media, and let all people around world know me and my life. My choice is taking social media and social media chooses me to work with it.

Recently we have heard lot news about the drought in Yunnan province of China; people are suffering the drought and lack of drinking water. Chinese government has set up the special project to support people. In fact a huge number of loss that happened with this drought, from economic perspective, there must be huge badly impact of drought in Yunnan. However there are still some exceptions from it, which is quite different than logical thinking.

The tourism is still hot in YUNNAN

　　Yunnan is a beautiful land, people of Yunnan have typical character of simple and honest and the countless beautiful scenes that attract visitors stop by from all directions.

Here is the story from two travelers in Yunnan-Kunming: those two travelers are planning to land in Yunnan from Beijing and Shenzhen. They also have missions to take report to their own blog release; On the road to city center from airport, the lush trees and cherry blossoms are having in full bloom on both sides, which really surprise them. Is this the worst drought areas in Yunnan ? they were told, people’s basic are not affected on living in the city, residential electricity, water is staying usual, food and vegetable supply are staying stability, there is no noticeable fluctuations in prices of commodity, Kunming is completed Zhangjiu River water diversion project as early years, that ensure people lives for 20 years without any issue of water.

After arrive a four-star hotel in the city, they found a room here that still remained tense, there was only one standard room left, other stared hotel is almost filled. The prices are somehow higher year over year; a standard room price rate has increase to 400 instead of 360 from a year ago. From the more serious drought area- Kunming Shilin County, here for World Natural Heritage “Stone Forest” as known to the world. In this scenic entrance, there was a long waiting line to queue for “stone forest”, touring buses were coming and leave. Staff of  Stone Forest said that, the number of tourists reached 55 million people from January to March 22nd, it has not only not reduced, according to the same period in previous years, there was a slight increase. The entrance fee of Stone Forest had price increase, from 140 RMB per person up to 175RBM per person. Most of scenic area was not affected by the badly drought up to date.

All in all, Kunming is the capital of Yunnan province, local government has predicted one day that could be happening in Kunming, therefore a project has completed years ago and that could keep people living for 20years under disaster of drought. We want to ask a why the tourist is still hot there and there is impact from the drought, because the planning is implied before hand and well prepare for the future.

As a MBAL student, I have learned many knowledge concerning marketing and management in the university so far. For me, I seek to work in China on strategic management for a luxury brand organization after graduation.

     In recent years, China’s rapid economic development has greatly improved people’s lives, and people have a higher demand for their daily life, such as for luxury consumption. Due to the international financial crisis, the international luxury market appears weakness,  but it is rising to buck in China. Last year, Luxury consumption in China amounted to 9.4 billion U.S. dollars, the global share of 27.5%, as the world’s second largest consumer of luxury goods. According to Boston Consulting Group forecasts, by 2015, China will be more than 4.4 million affluent families, at that time, luxury consumption in China will account for 32% share of the world, China perhaps in 2015 will become the world’s largest luxury goods market. Thus, luxury market will be a sunrise industry in China.

     Moreover, I am also very interested in luxury goods, and I am actually familiar with many luxury brands, products. Interest is the best power. I would like to combine my interest and my knowledge that leads me to lock up my future development in strategic management of the luxury goods industry.

     In fact, China’s luxury goods industry is currently not standardized. There is not yet with a clear market, industry regulations, industry system, etc. For example, unlike other countries, a luxury in China is difficult to choose large shopping centers as sales channel, but on-line sale will become a major channel for luxury sales. China’s top shopping mall rents are very expensive, luxury in this business can be profitable, but the cost will be very high. Therefore, how to choose the market channel, how to make sale strategies, etc, which not only need an extensive research, but also a long goal, and a clear vision is necessary.  

     However, I do not believe that it is negative for my career. On the contrary, I think this is an opportunity. The person who seizes the opportunity will come to victory finally. I am willing to challenge. For example, I find that China’s rapid construction of high-speed rail will also have a tremendous impact on the layout of luxury brands in China. By 2020, China’s high-speed railway will be all over except for Xinjiang and Tibet between the various regions. The distance between cities will be shortened that will change the consumption habits of consumers in these areas. As a consequence, the selection of luxury and luxury sales channel will be enriched. Therefore, the  luxury industry can help me to practice my marketing and management knowledge and broaden my thinking. I can not wait to devote myself to the career.